OMG Music Lovers You Need To Hear This
How Bad Bunny and Noah Assad Built a Billionaire Empire By Ditching The Record Labels
Okay let's spill the tea because this story is EVERYTHING. We are all completely obsessed with Bad Bunny right? The record-breaking tours the chart-topping albums the iconic fashion moments. Benito has literally conquered the world and we are so here for it. But have you ever wondered who the mastermind is behind the global phenomenon?
Get ready to meet Noah Assad the visionary manager who along with Bad Bunny flipped the entire music industry on its head and built Latin trap’s first certified billionaire brand. This is not your average industry story. This is a revolution.
A Power Duo Is Born
Let's rewind the tape for a second. Before the stadium tours and the Met Gala appearances Benito was just a kid from Puerto Rico working at a supermarket and uploading his music to SoundCloud. This is where the magic started. His tracks began bubbling up catching the ear of producers like DJ Luian and Mambo Kingz. And crucially they caught the attention of Noah Assad.
The Diles prod Noah Assad partnership was the spark that lit the fuse. Assad a savvy entrepreneur with an ear for what was next saw something that the major record labels were sleeping on. He saw a raw undeniable star who connected with his audience on a level that corporate boardrooms could never understand.
The Game Changing Plan Thank U Next Labels
This is where it gets juicy. Instead of chasing a traditional record deal like everyone else Noah and Benito made a major power move. They cooked up a self-manager plan that would allow them to keep total creative control and more importantly total ownership. They looked at the old school music biz model and basically said thank u next.
They knew the power wasn’t in radio play anymore it was in streaming and social media. They saw the millions of plays on Spotify and YouTube the insane engagement online and realized they didn't need a legacy label to reach the world. They could do it themselves. By bypassing the labels they could move faster make the music they wanted and build an authentic brand without anyone watering it down.
Enter Rimas Entertainment Noah Assad's independent record label which became the engine for this new empire. It was an artist-first model built for the digital age.
The Receipt That Broke The Internet X 100PRE
So did their risky plan work? Oh honey the receipts are legendary. The ultimate proof came with the release of Bad Bunny's debut album X 100PRE. Dropped as a surprise on Christmas Eve 2018 the album was a critical and commercial bombshell.
It wasn't just a hit it was a cultural reset. And get this X 100PRE went on to be certified Diamante or Diamond by the RIAA. This was a massive deal. An independently released Spanish language album achieving diamond success was unheard of. It was the ultimate validation of their strategy. They had proven that an independent artist could not only compete with the major label superstars but could completely dominate them.
Building The Billionaire Brand
But the X 100PRE diamond success was just the beginning. With the blueprint for success firmly in their hands Noah and Benito went into overdrive building a full-fledged billionaire brand.
Think about it. The World's Hottest Tour became the highest-grossing tour ever by a Latin artist raking in hundreds of millions. Then came the movie roles in blockbusters like Bullet Train. And we have to talk about the fashion and brand deals. From his sold out Adidas sneaker collabs to gracing the cover of Vogue this duo turned Bad Bunny into a global style icon and a marketing powerhouse.
Because they did it all independently through Rimas Entertainment they retained ownership of the music the masters and the merchandise. Every dollar from every stream every ticket and every sneaker went back into their empire. They didn't just get a piece of the pie they owned the entire bakery.
The New Blueprint For Stardom
So what does this all mean? The Noah Assad and Bad Bunny partnership did more than just make an artist famous. They rewrote the rules for what it means to be a global superstar in the 21st century. They showed an entire generation of artists that you don't need to sign away your life and your art to a major label to succeed.
They created a new blueprint one built on independence ownership and a direct connection with fans. The music industry is still shaking and other artists are taking notes.
One thing is for sure this duo is independent unstoppable and they are just getting started. What's next for Latin trap’s biggest brand? We are literally on the edge of our seats waiting to find out.
By: koalafriend
Leave a Reply